Muki´s AdTech Diary February 2024

What happened in AdTech in February 2024? The Digital Services Act coming into effect – Opportunity or Challenge?The Digital Services Act (DSA) represents a significant step by the EU towards a secure and transparent digital space and is considered one of the most important digital policy frameworks in Europe – a kind of constitution for […]

Muki´s AdTech Diary January 2024

January – the cookies disappearAs the first month of the new year bids farewell, it takes with it the disappearance of third party cookies for 1 % of Chrome users. January not only marks a pivotal moment in the onset of the cookie apocalypse but also heralds a multitude of alterations, accompanied by lingering uncertainties. […]

Auf in die Cookieless Future: Was die Programmatic Branche 2024 bewegt

Der programmatischen Werbelandschaft stehen bedeutende Veränderungen bevor, die vor allem auf das Ende von Third Party Cookies durch Google zurückzuführen sind. Dadurch rücken bestimmte Themen im nächsten Jahr verstärkt in den Fokus. Eines ist ganz klar: das Ende der Third Party Cookies setzt ein deutliches Umdenken in der Programmatic-Advertising-Branche voraus. Das zielgerichtete Targeting muss nun […]