smart monetization
Empowering Publishers by Publishers
With Smart Monetization, we assist publishers in enhancing website performance. We always have users in mind and maximize ad revenues...
Mission
Our monetization is based on the principle that the entire reach of a publisher can be successfully and efficiently marketed programmatically.
We are 100% focused on programmatic.
Our strategic approach is based on the formula for success: Smart Monetization and programmatic first. The goal is to create a successful overall concept for users, publishers and advertisers.
Technology
The highfivve One-Tag-Solution combines a state-of-the-art, fast AdTag of the latest generation with local and global display demand.
In conjunction with the highfivve Yield-Engine, the display inventory is constantly analysed, evaluated and algorithmically optimized for auction.
We focus on the interaction between user experience and website performance. Each customer receives an immutable AdTag and transparent revenue reporting, along with access to campaign management for self-promotion.
Partners
Smart monetization solutions
# Adstack
High-performance AdStack that has been used continuously for years on one of Germany's top high-traffic platforms, continuously developed using best-of-breed components.
# CoreWebVitals
In addition to pure revenue considerations, additional factors that contribute to the user experience are playing an increasingly important role in the marketing strategy. We offer you a tailored monetization solution from publishers, for publishers.
# Yield Engine
Additionally to the state-of-the-art AdStack and exclusive access to global demand, we have developed a high-tech Yield Engine. Through this machine learning-based yield optimization, we generate, on average, 30% higher revenues for our clients than the market!
# Demand Management
Our AdTech Stack is SSP agnostic and allows you to sell media inventory across a wide range of SSPs. You decide which technology you want to sell and activate demand that suits your users and ad layout.
# Consent Management
Wir bieten unseren Publishern eine Consent Management Lösung (CMP) an um DSGVO konform vermarkten zu können. Der Einsatz einer CMP ist vor allem im Bereich der programmatischen Vermarktung aber auch für Onsite-Tracking etc. sehr wichtig und heute bereits Standard. Wir arbeiten in dem Bereich mit dem Anbieter Consentmanager.de zusammen und bieten unseren Kunden eine Integration an.
# AntiAdBlock
On average in the market, about 30% of the available inventory often cannot be monetized due to users withholding consent or using ad blockers. We provide our customers with a solution that allows them to reclaim and remonetize these untapped audiences.
# AntiAdFraud
With our Anti AdFraud Detection solution, we ensure that no ads that may contain malicious software or similar are displayed on your website. We also block heavy ads, spam ads and auto-redirects on your pages. We take over the setting individually, in consultation with the publisher. The quality and brand safety is essential for you as a publisher, as well as for the user and the advertiser.
# 1stPartyData
Benefit from our actual party data approach. Whether IAB Standard Segment or Custom Audience, we provide the demand side with the right data so that we can continue to offer targeted advertising in a cookieless world. Get started with our know-how in the field of data marketing and increase the performance and thus the value and turnover of programmatic campaigns.
# Identity
Cookieless marketing: highfivve already works with the most important identity solutions and can use them for marketing in consultation with the publisher. In the future, in a cookieless world, this will be essential for sales and eCPM. Today we already achieve significantly better results on Safari and Firefox by working together.
Success Stories
Henry Hesse
Operations Manager at camping.info
„If you have any open questions, you will always receive prompt and solution-oriented help. The highfivve solution impresses with its high level of transparency when it comes to the integration and control of advertising materials.„
Corina Lingscheidt
Managing Director of news.de
“highfivve is a marketer who takes a holistic approach to the reach marketing business model and has experience as a publisher himself. We therefore trust the team with more than 30 million ad impressions every month and a large part of our sales. We have been working together for more than two years now and are very satisfied.”
Until 2016 gutefrage.net was part of a classic online display marketing
After implementing the highfivve AdStacks 2017/2018, the following results were achieved.
21% increase in revenue per page view (page RPM)
3x higher mobile CPM in Q4 2018 compared to Q1 2016
reduced time for overall page loading
26% fewer requests to external servers
29% time savings until the first display is visible
Patrick Schoyswohl
Owner & Managing Director - Klickimpuls.at Vermoegenmagazin.de
“Very professional how the entire implementation went. It's not like any other ad monetizer or ad agency. Awesome team and really great and fast implementation! Thank you and keep it up.”
Jurgen Renghart
business development
Before working with highfivve
We had a setup that felt out of control and didn't know how much revenue we could expect month-to-month. The fluctuations were enormous.
After switching to highfivve
After developing a user-friendly AdLayout for speisekarte.de and the easy implementation of AdTags we have been able to show sales increases of more than 50% since.
Dipl.-Inf. Bernhard Finkbeiner Managing Director
"We have rarely worked with such a reliable and competent partner as highfivve: We really appreciate the transparent and effective communication as well as the technical expertise!"
Say
HELLO!
Whether as a publisher, agency, partner.
highfivve GmbH
Erika-Mann-Strasse 23
80636 Munich
+49 89 51 51 46 -100
team@highfivve.com