Content Commerce: The bridge between advertising and editorial content
In today's digital publishing landscape, where advertising is ubiquitous and consumers are increasingly skeptical, brands are looking for new ways to connect with their audience while maintaining their credibility. An effective solution to this dilemma is advertorials - a form of advertising that is seamlessly integrated into the editorial flow [...]
Nepomuk Seiler appointed Chairman of the Documentation Committee at Prebid.org
highfivve strengthens its position in programmatic marketing through the appointment of Nepomuk Seiler as Chair of the Prebid Documentation Committee by the members of the committee. Munich, June 15, 2023 - The programmatic marketer highfivve announces the appointment of its Head of Software Engineering as Chair of the Documentation Committee. Seiler has been a fixture since 2021 [...]
highfivve doubles its portfolio
The programmatic advertising marketer highfivve, a spin-off of gutefrage.net GmbH, was able to double its portfolio in a very short time. The new customers also include the publishers Coupons.de, Camping.info and Dogforum.de. highfivve is responsible for the programmatic marketing of the advertising inventory of more than 90 publisher domains and places great emphasis on customized and smart monetization. The company […]