From publisher to publisher: How gutefrage.net took its marketing into its own hands and founded highfivve
When gutefrage.net was launched as a Q&A platform in 2006, programmatic marketing and the in-housing of advertising space by highfivve were still a long way off. In this article, we trace the creation and development of highfivve using our customer gutefrage and show how the marketing of the platform has changed over the years. In the […]