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KI im Rampenlicht: Diese 5 Trends werden die AdTech-Branche 2025 beeinflussen
Was für ein Jahr war 2024 – das geplante Ende der Cookies wurde gestoppt, die Rolle von KI in der Werbetechnologie hat sich massiv ausgeweitet
Muki’s AdTech Diary October 2024
Do you have a test page? Q4 is ramping up, and so are the number of broken campaigns and creatives. „This should have been live
5 Tipps für verbesserte Core Web Vitals mit Programmatic Display Ads
In der Welt des digitalen Marketings stehen Website-Betreiber oft vor der Herausforderung, Einnahmen durch Werbung zu generieren und gleichzeitig ein gutes Suchmaschinenranking zu erzielen. Doch
Muki's AdTech Diary September 2024
AMP was a good concept for the wrong problem Accelerated Mobile Pages, or short AMP, are standard, mainly developed by Google. The idea to reduce
Sustainability in Digital Advertising
The times when sustainability was only seen as a trend topic and played only a minor role for many companies are long gone. The reality, shaped
Muki's AdTech Diary August 2024
“I'm not saying I don't play around in the mud, but I feel super dirty” – ad tech veteran Ad Tech relationships status: complicated I
The challenges of addressability in data marketing
The addressability of users is already a major challenge today. Browsers such as Safari and Firefox have already severely restricted the use of third-party cookies, and
Muki's AdTech Diary July 2024
How to vet your ad tech vendors I refrained from using a click bait headline “7 things you should do to vet your ad tech
Prebid showdown: server or client – which solution promises greater success?
In the digital advertising market, header bidding is a widely used technique to maximize ad monetization. Prebid is one of the leading open source platforms for header