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by highfivve
Here you can find all the latest news about highfivve.
EU rules for secure digital services: What the Digital Services Act means for publishers and advertisers
Since February 2024, providers of digital services have to comply with the new EU laws under the Digital Services Act (DSA). This means that online platforms must do more to
Muki's AdTech Diary June 2024
Privacy is here to stay I remember one phrase from the Google employee who was giving a guest lecture at my university: “If we get
Supply Path Optimization: What Publishers Need to Know
If I, as a publisher, offer my advertising inventory for sale in an open auction in which ad spaces are auctioned in real time, I naturally want to get the maximum
Muki's AdTech Diary May 2024
Trust, Tech and Transparency The recent weeks have been full of highlights, if you enjoy public scandals. Shortly after the Forbes subdomain report, another report
Muki's AdTech Diary April 2024
A Democratic Framework: Nurturing Health in the Ecosystem Well, April has come and gone fast once again… What has happened this month? Half of the
Content Commerce: The bridge between advertising and editorial content
In today's digital publishing landscape, where advertising is ubiquitous and consumers are increasingly skeptical, brands are looking for new ways to engage with their audiences
Muki's AdTech Diary March 2024
Thinking outside the Sandbox Everybody is writing about Google's privacy sandbox, how complex and expensive the implementation is and lowering expectations. I appreciate Google's ambitious
From publisher to publisher: How gutefrage.net took its marketing into its own hands and founded highfivve
When gutefrage.net was launched as a Q&A platform in 2006, programmatic marketing and the in-housing of advertising space by highfivve were still a long way off.
Muki's AdTech Diary February 2024
The Digital Services Act coming into effect – opportunity or challenge? The Digital Services Act (DSA) represents a significant step by the EU towards a