highfivve doubles its portfolio

press release

The programmatic advertising marketer highfivve, a spin-off of Gutefrage.net GmbH, was able to double its portfolio in a very short time. The new customers also include the publishers Coupons.de, Camping.info and Dogforum.de.


Munich, April 17, 2023 - highfivve is responsible for the programmatic marketing of the advertising inventory of more than 90 publisher domains and attaches great importance to tailor-made and smart monetization. The company is a spin-off of Gutefrage.net GmbH, one of the largest publishers in Germany. Gutefrage.net had previously commissioned external providers with the marketing, but they were unable to meet the high demands of the platform. For this reason, highfivve has developed an independent Programmatic AdStack. highfivve now uses the knowledge gained from the marketing of Gutefrage.net on a daily basis to advise its customers, following the motto "from publishers for publishers". The company started in 2019 with seven publisher accounts, including Gutefrage.net, Frag-Mutti.de, InFranken and Helpster. Today, highfivve markets the advertising inventory of 37 publishers and was able to double its portfolio from 2020 to 2022 alone.

Various publishers, including Coupons.de, Camping.info and Dogforum.de, rely on highfivve's expertise. The company offers each of these customers an individual integration of the holistic Programmatic AdStack. Especially with the publisher Dogforum.de, a community platform for dog topics that switched from another marketer to highfivve, the focus is on the best possible monetization of the range. "For our customer Dogforum.de, we pay particular attention to the SEO signals and the Core Web Vitals (CLS) to ensure that the reach remains stable and user satisfaction is guaranteed," explains Martin Pichler, CSO of highfivve.

In September 2022, highfivve took over the distribution of the advertising inventory of the publisher Coupons.de, a multiple award-winning source for working vouchers from online shops. Previously, the advertising inventory on Coupons.de was not marketed programmatically and started “from zero to sales” with the support of highfivve.

In addition to Coupons.de and Dogforum.de, the most visited online camping guide Camping.info is also one of highfivve's customers. Henry Hesse, Operations Manager at Camping.info, particularly appreciates highfivve's expertise and experience: "We switched from a traditional marketer to highfivve with the knowledge that we were choosing a partner for the integration of programmatic advertising and direct campaigns who himself runs a very high-reach page on which the solution is placed. It was important to us that the integration did not impair our website performance or lead to problems in the Google ranking. After more than a year, we can say that neither of these things happened. We are convinced that highfivve is constantly taking care of further development and optimization and appreciate the fast communication. If there are any open questions, help is always given in a timely and solution-oriented manner. The solution from highfivve convinced with a high level of transparency when it comes to the integration and control of advertising material.”

“Against the background of our successful in-housing strategy at Gutefrage.net, we developed our marketing product from the point of view of a publisher and not that of a digital marketer. It is always our goal to create a successful overall concept for users, publishers and advertisers and at the same time to programmatically market the entire reach of our publishers successfully and efficiently. The growing number of our customers shows that we are able to do this,” summarizes CEO Philipp Graf Montgelas.

About highfivve
With a focus on smart monetization, highfivve is the programmatic marketer for publishers. That in Munich
The company based there was founded in 2019 and is a spin-off of Gutefrage.net GmbH, one of the largest
German publisher. It was developed with the aim of using the acquired knowledge about the marketing of Gutefrage
to help other publishers monetize their content. Achieved with her portfolio
highfivve over 40 million unique users per month.

The marketing of highfivve is based on the principle that the entire reach of a publisher
can be successfully and efficiently marketed programmatically. The formula for success is: smart monetization
and Programmatic First. In addition to the holistic AdStack and exclusive access to global demand,
highfivve developed an in-house high-tech yield engine based on machine learning algorithms.
Business is managed by Philipp Graf Montgelas (CEO) and Martin Pichler (CSO) from the company headquarters in Munich.

press contact
Caroline Brockhausen
+49 160 602 8024
schoessler GmbH
Max-Planck-Strasse 7/9
97082 Würzburg

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