From hallo-eltern.de to fahrplan.guru – highfivve offers programmatic marketing for every industry

press release

The programmatic marketer highfivve supports publishers from all areas in optimizing their marketing sales with its own AdStack. The customer base includes well-known names such as fahrplan.guru and hallo-eltern.de as well as the shopping platform stylight.de.

Munich, August 16, 2023 – As a marketer, highfivve is responsible for the advertising inventory of over 90 publisher domains from various industries. This also includes the successful fahrplan.guru platform, which provides comprehensive information about bus and train connections. Other publishers such as hallo-eltern.de or stylight.de also benefit from industry-specific know-how. With the marketer's state of the art AdStack, which includes current advertising technologies such as demand-side platforms (DSPs) and supply-side platforms (SSPs), the ad setup is optimized and thus sales on the portals are expanded. The self-developed AdStack is designed to be SSP agnostic. This enables media sales via an extensive selection of SSPs, which allows each customer to decide individually which technology they would like to use to sell.

The publisher fahrplan.guru, which implemented its marketing strategy independently until March 2023, intended to expand its reach and increase its advertising revenue. That's why he decided to rely on highfive's expertise. The result of this collaboration is the successful implementation of the highfive AdStack.

“In addition to the state of the art AdStack and exclusive access to global demand, we have developed a high-tech yield engine. With this machine learning-based yield optimization, we generate an average of 30 percent higher sales for our customers than is usual in the market,” says Martin Pichler, CSO of highfivve.

highfivve offers individual solutions for all industries, including the advice platform hallo-eltern.de. highfivve optimized the site's ad setup for all information about pregnancy, the desire to have children and being a parent. In addition, direct marketing has been improved and more automated through the AdStack. In addition, highfive supports the publisher in campaign management and thus ensures more sales.

The online shopping platform stylight.de is also one of highfivve's customers. stylight.de aims to offer users the right product, such as clothing or shoes, and redirect them to the appropriate online shops. With the integration of the highfivve AdStack 2022, stylight.de was able to significantly professionalize and optimize programmatic marketing alongside its direct business. highfivve supports stylight.de in optimally leveraging the campaigns sold by the sales team and takes over the complete campaign management for the shopping platform. Since the collaboration began, highfive has been responsible for international marketing in 16 countries.

“We work daily on the optimal marketing of our own portals. Every single publisher benefits directly from these experiences. On our own sites such as Gutefrage.net and speisekarte.de we were able to gain a lot of insights that we now use successfully for our customers - of course always adapted to the respective requirements and goals,” says CEO Philipp Graf Montgelas.

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