1. Your data


We have transferred the marketing of the advertising spaces on our websites to highfivve GmbH, Erika-Mann-Straße 23, 80636 Munich, +49 89 51 51 461 -124 (“highfivve”). On our behalf, highfivve processes pseudonymous data from users of our websites, which is collected during a browser process. We will combine this with your profile data in accordance with Section I if you have given us a corresponding declaration of consent. Otherwise, the data collected when you access our pages or apps will only be processed pseudonymously or anonymously.


2. Usage-based advertising


2.1 DoubleClick by Google (Google Ad Manager)

DoubleClick by Google is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). DoubleClick by Google uses cookies to show you advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which advertisements were displayed in your browser and which advertisements were viewed. The cookies do not contain any personal information. The use of DoubleClick cookies only enables Google and its partner websites to display ads based on previous visits to our website or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for evaluation and stored there. A transfer of data by Google to third parties only takes place due to legal regulations or in the context of order data processing. Google says it will not combine your data with other data collected by Google.

By using our websites, you agree to the processing of the data collected about you by Google and the manner of data processing described above and the stated purpose.

You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of our websites to their full extent. You can also prevent Google from collecting the data generated by the cookies and relating to your use of the websites and from processing this data by Google by downloading and installing the browser plug-in available under the following link under the DoubleClick deactivation extension section . Alternatively, you can disable DoubleClick cookies on the Digital Advertising Alliance website at the following link:


2.2 Google AdExchange

DoubleClick Ad Exchange is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). DoubleClick Ad Exchange uses cookies to serve advertisements on our website. The information stored in this way can be collected, stored and processed by Google or its partners. In addition, so-called “web beacons” (small graphics) are used to collect data, which collects information about visitors to our site (e.g. browser, operating system, previously visited page, IP address, date/time). The data collected is transferred to a Google server in the USA and stored there. This data is used by Google for the statistical evaluation of user behavior in connection with advertisements placed on DoubleClick Ad Exchange. If necessary, the data will be passed on to third parties if this is required by law or if third parties process the data on behalf of Google. You can block the storage of cookies by setting the appropriate settings in your browser. Web beacons can be made visible and blocked by browser extensions such as Ghostery. Further information can be found here:


2.3 Google AdSense

We use Google AdSense on our website. Google AdSense is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, for integrating advertisements. Google AdSense uses so-called “cookies”, i.e. text files that are stored on your computer and enable the use of our website to be analyzed. Google AdSense also uses so-called web beacons. These web beacons enable Google to evaluate information such as the flow of visitors to our site. In addition to your IP address and the recording of the advertising formats displayed, this information is transmitted to Google in the USA, stored there and can be passed on by Google to contractual partners. However, Google does not combine your IP address with other data stored about you.

You agree to the processing of the data collected about you by Google in the manner and for the purpose described above.

You can prevent the installation of cookies by setting your browser accordingly; we would like to point out to you however that in this case you can if applicable not use all functions of our website in full. By using our website, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.


2.4 Triple lift

TripleLift is provided by TripleLift, Inc., 400 Lafayette St., New York, NY 10003, USA. You can object to the collection or evaluation of your data by this tool by downloading or setting and saving the opt-out cookie available under the following link:


2.5 SmartClip

We use SmartClip on our website. This is a service of Smartclip Holding AG, Kleiner Burstah 12 / Nikolaikotor, 20457 Hamburg. This service uses cookies to enable usage analysis of our website. Based on this analysis, the user is shown video advertising that is based on their previous Internet usage (behavioral targeting). To serve video advertising, SmartClip also uses usage-based data collected by other service providers. Further information about SmartClip's data protection can be found at There you will also find information about the service providers who transmit data to SmartClip, as well as the option to object to the use of your data by opting out.


2.6 OpenX

Our website uses OpenX, a service provided by OpenX GmbH, Maximilianstrasse 35a, 80539 Munich, Germany. OpenX uses cookies that enable analysis of your usage behavior on our websites. During use, data, such as IP address and user activity, can be transmitted to OpenX GmbH servers and stored there. OpenX GmbH will, if necessary, transmit this information to third parties. You can prevent the collection, forwarding and processing of your data by deactivating the execution of Java script in your browser or installing a script blocker tool. Further information can be found here:


2.7 Index Exchange

On our website we use the Index Exchange service from Index Exchange, 74 Wingold Avenue, Toronto, Ontario, M6B 1P5, USA. Cookies are used here. Index Exchange collects and stores usage data in pseudonymous profiles for the purpose of web analysis. You can object to this data processing by setting an opt-out cookie on your device. Further information about this possibility and the data protection of the company Index Exchange can be found in the Index Exchange Privacy Policy.


2.8 Criteo

On our website we use the personalized advertising services of Criteo SA, 32 Rue Blanche, 75009 Paris, France. As you browse our website, our partner Criteo uses cookies and collects technical information about you and your surfing behavior in order to be able to offer you personalized advertising as part of your online activities (web, in-app, email). Further information, as well as the corresponding opt-out option to deactivate this service, can be found in Criteo's data protection guidelines:


2.9 Xandr

Xandr Inc. (, 1 Rockefeller Plaza, New York, USA, (“Xandr”) offers an SSP for the auction-based sale of advertising space and stores user pseudonyms. If you do not want Xandr to continue collecting data, please click below link. If you use the opt-out option, the previously stored information will be deleted and further collection of information will be prevented by using an opt-out cookie.


2.10 Improve Digital

Improve Digital is a service from Improve Digital BV, Nußbaumstr 10, 80336 Munich. The service shows visitors to our website individual advertisements and content recommendations. Cookies are used for this purpose and are stored on your device. The cookies have a storage period of up to 90 days. You can find precise information about the storage period of the cookies used here:

Data such as the IP address and user activities are transmitted to a server operated by Improve Digital BV and stored there. Detailed information about Improve Digital’s data protection can be found here: The possibility of objecting to the collection, storage and processing of data by Improve Digital (opt-out option) can be found here:


2.11 Plista

Plista is a service of plista GmbH, Torstraße 33-35, 10119 Berlin. The service shows visitors to our website individual advertisements and content recommendations. For this purpose, a cookie is stored on your device with a storage period of one year and contains a randomly assigned identifier. Thereafter, the cookie is used to collect information about how our services are accessed or used, including the category of content on the page, type of technology/widget, language of content, browser, operating system, device type, and whether you click on or interact with an advertisement or other content (collectively: “Usage Data”). You can opt out of receiving individual recommendations on the browser you use. For instructions on how to do this and additional information, please visit the opt-out page or You can find further information about data protection at Plista here:


2.12 digidip

This website uses the digidip affiliate program, through which commissions can be earned by placing links to various retailers. Digidip is a service provided by digidip GmbH, Linienstrasse 98, 10115 Berlin. Digidip converts shop links into affiliate (partner network) links through a short redirect via the digidip servers. For this purpose, a Java script code was integrated into our website. If you have activated Java Script in your browser and have not installed a Java Script blocker, personal data can be transmitted to digidip. You can find out which data digidip uses for what purposes in their data protection declaration


2.13 Unruly Group Limited

Gutefrage uses technology from Unruly Group Limited, The White Chapel Building, 15 Whitechapel High Street, London E1 8QS (UK) (Unruly) so that relevant content can be suggested to users based on their search queries and interactions with websites. Unruly places cookies and other technologies on your device (as in Unruly's Privacy Policy described in more detail) to collect the following information: geolocation, time and types of interactions, unique user identification, IP addresses, browser and version/device IDs, page URLs, audience segments and error messages. Unruly uses this collected information for the following purposes:

  • Digital advertising (interest-based, programmatic, contextual and location-based advertising)
  • Personalized online content delivery
  • Online Content Delivery Analytics
  • Prevention and detection of malware and fraud

Unruly does not collect personal data such as name or email address and does not process special categories of personal data or criminal conviction data in relation to its targeted or behavioral advertising efforts. Unruly is not specifically aimed at children and its products are specifically designed for consumption by those over 18 years of age.

Further information, including how to unsubscribe, can be found in the Unruly Privacy Policy.


2.14 eyeota

This service is offered by Eyeota Limited, Julie-Wolfthorn-Straße 1, 10155 Berlin. For this purpose, a cookie is stored on your device through which your surfing behavior is analyzed. The number of web visits in various subject areas is recorded. The cookies only contain rough information about your internet usage. The stored data refers exclusively to anonymized IDs, which are one-way encrypted and therefore cannot be decoded. No direct personal connection to the user can be established from the information in the cookie.

You can object to the recording of your data by using the opt-out option here: Further information about the provider’s data protection can be found here:


2.15 The ADEX

(1) We use the services of The ADEX GmbH (ADEX). She is a in Germany, Torstr. 19 10119 Berlin, resident company. ADEX offers so-called “targeting” technologies in which ADEX evaluates certain usage behavior on the websites in order to optimize advertising for the user based on individual usage interests. Cookies, web beacons or similar technologies are used for this purpose. The usage data collected is recorded via a cookie ID and stored under this pseudonym. Information about user activities on our websites, services, applications and tools (e.g. advertising banners clicked, sub-pages visited, search queries made, etc.) is assigned to this pseudonym. Personal identification of the user is excluded due to the aggregation of the data records. On the Internet, every device needs a unique address, the so-called IP address, to transmit data. The at least short-term storage of the IP address is technically necessary due to the way the Internet works. The IP addresses are shortened before any processing and only processed further after the shortening has taken place. There is no storage or processing of the unabridged IP addresses.

(2) The marketing of the aggregated data sets is technically handled via one of the demand-side and supply-side platform providers listed below: Abilicom, Adform, Adition AG, Adscale, Advanced Store, Amobee, DataXu, Eyeota, Freewheel, Google DDP 3rd, Google DMP 1st,, LiveRamp, MediaMath, Neustar, Nielsen MC / Smartclip, Oath, Platform161 Media, PubMatic,, Rubicon, Smart Adserver, SmartStream, Tapad, TradeDesk, TradeDesk1st, Weborama, Xandr, Yieldlab .

For this purpose, only a matching ID corresponding to the cookie ID is used, which does not allow any conclusions to be drawn about the user's identity.

(3) The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. By using ADEX's services, we pursue the interest of showing you advertising that may be of interest to you in order to make our website more interesting for you. The cookies stored by ADEX are deleted after six months at the latest. Further information on data protection at ADEX can be found at:

(4) If you no longer receive usage-based advertising and would like to prevent further recording of your usage behavior, you can exercise your right to object by clicking the opt-out button at the following link:


2.16 Teads

We use cookies from Teads Deutschland GmbH, Poststraße 6, 20354 Hamburg on our website. The purpose of Teads and its partners' tracking technology is to retarget/target users in order to be able to show personalized advertising to these users when they visit our website in the future. Please note that if you opt out of personalized advertising from Teads and other advertising partners, you will continue to receive advertising, but it will be less tailored to your interests/browsing behavior.

Further information on Teads’ data protection:

You can also opt out here:


2.17 Twiago

Our pages use usage-based online advertising from twiago GmbH, Charlottenstraße 61, 51149 Cologne Germany.

To enable usage-based online advertising, twiago places a cookie on your computer while you visit certain pages or click on certain advertising banners on the websites you visit. This cookie stores certain information (data) - anonymized or pseudonymized - e.g. about the content of the advertisements you clicked on or about the product advertised there, etc.

twiago processes the data collected in this way on behalf of the advertiser by creating a type of “online advertising profile” in the cookie that contains your possible interest preferences. This makes it possible to show you advertising on future visits to websites that may be better tailored to your interests and preferences. This information is used to automatically recognize you the next time you visit our websites and to make navigation easier for you. For example, cookies allow you to tailor a website to your interests or save your password so you don't have to re-enter it every time.

If the data protection info symbol appears in a twiago advertisement, this means that when you click on the advertisement or visit the website, information about your interests and preferences is collected and stored in a cookie on your computer. The purpose of this is to be able to present you with advertisements that are better tailored to your preferences and interests when you visit other websites. This is called “usage-based online advertising” or “Online Behavioral Advertising, OBA”.

It is important that twiago does not link collected data to other databases that could allow conclusions to be drawn about you. In particular, neither your name, email address, home address, nor other personal information such as date of birth or telephone number are stored in the cookie and processed by twiago.

If you do not want twiago to show you relevant advertising, you can deactivate this here:


2.18 Amazon Advertising Platform (AAP)

Amazon Advertising Platform (AAP) is provided by Amazon Deutschland Services GmbH, Domagkstraße 28, 80807 Munich.

You can object to the collection or evaluation of your data by this tool by downloading or setting and saving the opt-out cookie available under the following link:


2.19 Just Premium

Our site uses JustPremium, a service provided by JustPremium BV, Constellation CL, Stationsplein Noord-Oost 410, Schiphol, Netherlands. Just Premium uses technologies to control and optimize the display of advertising material for the user. You can find the data protection information here:


2.20 District M

DistrictM Inc., 5455 de Gaspé Avenue, Suite 730, Montreal, QC H2T 3B3, Canada. DistrictM uses technologies to control usage-based advertising.

Link data protection information:
Link to opt-out:


2.21 EMX

EMX is provided by EMX Digital LLC., 261 Madison Avenue, New York, NY 10016, USA. You can object to the collection or evaluation of your data by this tool by downloading or setting and saving the opt-out cookie available under the following link:


2.22 PubMatic

The provider of PubMatic is PubMatic Inc., 305 Main Street, First Floor, Redwood City, CA 9406, USA. PubMatic uses technology to deliver advertisements that are relevant to you. If you would like to object to data collection by PubMatic, you can here do so by opting out.


2.23 Yieldlab

Yieldlab AG Yieldlab AG (, Colonnaden 41, 20354 Hamburg, (“Yieldlab”) offers an SSP for the auction-based sale of advertising space and stores user pseudonyms. If you do not want Yieldlab to continue collecting data, please click below link. If you use the opt-out option, the previously stored information will be deleted and further collection of information will be prevented by using an opt-out cookie.


2.24 Welect

Plugins from the “Welect” service are integrated into our pages. These plugins are offered by Welect GmbH, Platz der Kulturen 1, 40467 Düsseldorf (hereinafter “Welect”). We initially use the WeelectPublish service to detect whether an AdBlocker is in use and to display the AdBlock wall. In this respect, Welect acts on our behalf (order processing). The legal basis for data processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR (protection of legitimate interests). Our legitimate interest lies in ensuring the financing of our website through advertising.

If you have an AdBlocker in use, you can read the desired article without deactivating the AdBlocker if you watch a commercial in return. If you choose to do so, WeelectPublish will be used to view a commercial you have selected. Welect itself is responsible for the processing of personal data in connection with the display of the commercial. In this case, the legal basis for disclosing the IP address and the website accessed to Welect is Article 6 (1) (a) GDPR (consent). You will then be redirected back to the article, which you can now read.

With WeelectPublish we can evaluate whether you use the Welect service and what advertising content is shown to you. This information is stored in a cookie on your computer and evaluated when you use WeelectPublish again in order to avoid advertising offers that you have already used being shown to you again. Welect also uses your IP address (state/city/zip code level) to show you offers from sponsors in your region.

As part of the advertising displays you have selected, technology providers commissioned by the advertising companies and/or their agencies collect information that is related to the display of this advertising (e.g. frequency of delivery, measurement of visibility, click on the advertising). Further information about tracking and opt-out can be found in Welect's privacy policy:

The cookie remains stored until you delete it from your browser, but for a maximum of two weeks after the last time you used the service. According to Welect, your IP address will not be stored after the processing described above. It is only recorded in the log files.

The legal basis for data processing is Article 6 Paragraph 1 Sentence 1 Letter f GDPR (protection of legitimate interests). Welect's legitimate interest lies in correct billing to advertisers.


2.25 GeoLite2

For fraud detection and usage analysis we use Maxmind-GeoLite2 Databases, MaxMind, Inc., 14 Spring Street, Suite 3, Waltham, MA 02451, USA.


2.26 Rubicon 

To display advertising, we use advertising technology from Rubicon Project Inc., 12181 Bluff Creek Drive, 4th Floor Playa Vista, CA 90094, USA.

Certain data about you and your device is stored for the purpose of personalizing the advertisements. This includes: Information about your usage behavior regarding our website and advertising Location, device type and operating system of your device Browser used, browser language and websites visited Information about your internet provider We use cookies for this purpose. These cookies expire automatically 366 days after they were last accessed.

Rubicon Project, Inc. itself stores personalized data such as the IP address for up to 90 days before it is only available in anonymized and aggregated form. If you do not want to receive interest-based advertising from Rubicon Project, you can deactivate the use of cookies via your browser settings, instructions on how to do this can be found at or use this opt-out link: This opt-out only applies to the device you are using and loses its validity if you delete your cookies. Further information can be found in the Rubicon Project, Inc. privacy policy:


2.27 Smart AdServer

This site uses technology provided by Smart AdServer, 66 rue de la Chaussée d'Antin, 75009 Paris, France.

Information about the surfing behavior of website visitors is collected in a purely anonymous form for marketing purposes and cookies are set for this purpose. No personal data is collected or stored. You can object to the collection, processing and recording of the data generated by Smart at any time by going to make a cookie opt-out. There you will also find further information about data protection at Smart.


2.28 Screen on Demand

SoD ScreenOnDemand GmbH, (“SoD”, “Screen OnDemand”) is a marketer and specializes in the delivery of special digital advertising forms. SoD uses technologies to deliver advertisements that are relevant to you and to control the contact frequency of the advertisements. You can find information about data protection at SoD here.

Opt out:


2.29 Live Ramp

If you enter your email address on our website (to register, subscribe to a newsletter or similar), we may receive personal or other information that we collect from you, such as: B. share your email address (in hashed, pseudonymized form), your IP address or information about your browser or operating system with our partner LiveRamp, Inc. and its affiliates. LiveRamp's privacy policy and the option to object can be found here:

LiveRamp uses this information to create an online identification code that can be used to recognize you on the devices you use. The code does not contain any of your directly identifying personal information and will not be used by LiveRamp to directly identify you again. We store the code in our cookie or use a LiveRamp cookie and use it for online and cross-platform advertising. It may be shared with our advertising partners and other third-party advertising providers worldwide to enable interest-based content or targeted advertising across your online experience (e.g. web, email, connected devices, apps, etc.). These third parties may, in turn, use the code to link demographic or interest-based information that you have provided during interactions with them. You have the right to decide about our use of LiveRamp cookies and our sharing of that information with LiveRamp for the purposes set out above.


2.30 zeotap

zeotap processes inventory and usage data based on pseudonymous user profiles. “Inventory and usage data” includes pseudonymous information about your interests as well as your hashed email address, a user identification number stored in a cookie and my mobile device identification number, and data about mobile usage of apps and websites. This data is enriched with data from other sources to display targeted online advertising, to better understand users of online offerings and for data analysis (including the use of data for data science models and tools) and passed on to third parties (the list of third parties is available in the zeotap privacy policy ) passed on. You can find zeotap's privacy policy at and you can stop the processing of your data Zeotap data protection portal administer.


2.31 Verizon

Verizon Media EMEA Limited (, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland, (“Oath”) is an SSP and acts as a data processor. If you do not want Oath to continue to store and process pseudonymized data, please click on the following link and contact the provider to request the revocation of the use of personal data or the blocking of the personal data.


2.32 ID5

The provider ID5 (199 Bishopsgate, London EC2M 3TY, UK) sets a unique ID for the visitor, which allows third-party advertisers to target the visitor with relevant advertising. This pairing service is provided by third-party advertising hubs that enable real-time bidding for advertisers.
Link to data protection declaration:


2.33 Otto Display Network
We use the web service Otto Display Network from Otto (GmbH & Co KG), Werner-Otto-Str. 1-7, 22179 Hamburg to show you advertisements that are relevant to you. If you do not want anonymized data to be collected by Otto for this purpose, you can opt out using the following link:
This opt-out cookie deletes the previously stored information and prevents further collection of information.



As of: February 7, 2022