Muki’s AdTech Diary November 2024
AI is not a silver bullet Like a lot of other nerds I know, I like playing games – video games, card games, board games, and sports games. I’m lucky enough that part of my work is also playing a game: solving puzzles in engineering and just being in Ad Tech. Online Advertising is a […]
Muki’s AdTech Diary October 2024
Do you have a test page? Q4 is ramping up, and so are the number of broken campaigns and creatives. „This should have been live last week“ is the mantra for this time of the year. For a publisher it’s hunting season for creatives that trash your page’s user experience. This is a thankless and cumbersome […]
Muki’s AdTech Diary September 2024
AMP was a good concept for the wrong problem Accelerated Mobile Pages, or short AMP, are standard, mainly developed by Google. The idea to reduce features and flexibility in order to improve execution speed, in this case website performance, is a common practice in software development. It is a lot easier to implement, test, and […]
Muki’s AdTech Diary August 2024
„I’m not saying I don’t play around in the mud, but I feel super dirty“ – ad tech veteran Ad Tech relationships status: complicated I believe advertising is necessary for any business, it works and it is a valid monetization strategy for a publisher. After that, it gets complicated. Software engineers dislike online ads for […]
Muki’s AdTech Diary July 2024
How to vet your ad tech vendors I refrained from using a click bait headline “7 things you should do to vet your ad tech partners!”. Still you will find some hands on advice, which I think publishers and ad tech vendors should know about, when they are in the process of testing new technologies. […]
Muki’s AdTech Diary June 2024
Privacy is here to stay I remember one phrase from the Google employee who was giving a guest lecture at my university: “If we get privacy right in Germany, we get it right everywhere”. More than 10 years later, Google has not gotten in right. Not in Germany. Not in the EU. Not everywhere. And […]