Supply Path Optimization: Reseller raus – und plötzlich ist alles besser?
In der programmatischen Werbung ist der Begriff Supply Path Optimization (SPO) längst kein Fremdwort mehr – doch zwischen Theorie und Praxis klafft oft eine deutliche Lücke. Während SPO verspricht, Kosten zu senken, Transparenz zu erhöhen und Prozesse effizienter zu gestalten, scheuen viele Publisher den Schritt zur konsequenten Umsetzung
Muki’s AdTech Diary March 2025
The open web is a constantly evolving place. I built my first websites with the classic LAMP stack, basic HTML and CSS files with JQuery sprinkled into. Lately, we see more and more of our publishers moving or already using some sort of client-side rendering. Initially this was coined as SPA, single page application, as the browser would only load a single page once and all navigation would just replace parts of the page by fetching data from a server and alter the UI with it.
d3con 2025: Zwischen Cookieless, KI und Nachhaltigkeit – warum Effizienz der wahre Gamechanger ist
Die d3con 2025 hat es wieder einmal gezeigt: Die Branche steht vor einem Spannungsfeld aus technologischen Umbrüchen und wachsendem Effizienzdruck. Themen wie Cookieless Future, Künstliche Intelligenz und Nachhaltigkeit prägten die Gespräche – doch oft wird dabei ein roter Faden übersehen: Effizienz.
Muki’s AdTech Diary February 2025
Growth, Growth, Gross
Muki’s AdTech Diary January 2025
Ad Fraud May Kill the Open Web Before AI Thank you for your response. It’s reassuring to know that, despite storing an estimated 50-100 exabytes of data on everything from search histories to advertising metrics, you somehow can’t track down the fraudulent ad I reported. Impressive. Truly.From Martin Belak on LinkedIn Q4 is always wild, […]
Muki’s AdTech Diary November 2024
AI is not a silver bullet Like a lot of other nerds I know, I like playing games – video games, card games, board games, and sports games. I’m lucky enough that part of my work is also playing a game: solving puzzles in engineering and just being in Ad Tech. Online Advertising is a […]
Muki’s AdTech Diary October 2024
Do you have a test page? Q4 is ramping up, and so are the number of broken campaigns and creatives. „This should have been live last week“ is the mantra for this time of the year. For a publisher it’s hunting season for creatives that trash your page’s user experience. This is a thankless and cumbersome […]
Muki’s AdTech Diary September 2024
AMP was a good concept for the wrong problem Accelerated Mobile Pages, or short AMP, are standard, mainly developed by Google. The idea to reduce features and flexibility in order to improve execution speed, in this case website performance, is a common practice in software development. It is a lot easier to implement, test, and […]
Muki’s AdTech Diary August 2024
„I’m not saying I don’t play around in the mud, but I feel super dirty“ – ad tech veteran Ad Tech relationships status: complicated I believe advertising is necessary for any business, it works and it is a valid monetization strategy for a publisher. After that, it gets complicated. Software engineers dislike online ads for […]
Die Herausforderungen der Adressierbarkeit in der Datenvermarktung
Die Adressierbarkeit von Nutzern stellt bereits heute eine große Herausforderung dar. Browser wie Safari und Firefox haben die Nutzung von Drittanbieter-Cookies bereits stark eingeschränkt, und auch Google Chrome wird mittelfristig restriktive Maßnahmen ergreifen, obwohl die Einführung erneut verschoben wurde. Diese Veränderungen stellen Publisher vor erhebliche Hürden bei der Monetarisierung ihrer Inhalte. Als Programmatic Managerin möchte […]